Manifesting hope: The direction from here is our responsibility.
Another Tomorrow’s CEO Staffan Ekholm (left) and Creative Director Joe Coppard
Hello friends. It’s October 2022. We’ve just experienced the hottest summer in memory. Pakistan is partly under water. Many regions in Europe have lost access to running water and, through his war in Ukraine, Putin is creating a stranglehold on the world's dependence on fossil fuels. The CO2 levels in the atmosphere are at a record high. Collectively we’re still failing the planet. If the time to enable another tomorrow was limited one year ago, acceleration has to happen now.
Is it time to be optimistic? Probably not. But there are glimpses of hope.
“This language — economic upsides — is something businesses understand”
We’ve seen a climate legislative breakthrough in the US with the so-called IRA (Inflation Reduction Act), which has already kickstarted new climate innovations and increased demand for green solutions. Combined with the ETS in Europe, there is now a new legislative foundation and direction for companies internationally. These are now creating a tipping point for new climate innovations and actions, changing companies’ perspectives from fearing of being unprepared for future climate regulations (such as carbon taxes) to instead being scared of missing out on the opportunities and economic growth. This language – economic upsides – is something businesses understand.
And as the climate issues dropped in priority on the Swedish political agenda, it’s become even clearer for us that businesses have a central role in accelerating the transition towards net-zero and beyond.
Another Tomorrow is here to enable that transformation. Our focus is singular: Impact.
During the past 12 months Another Tomorrow has been working intensively with several large organisations and their partners in their strive to become net-zero ready, addressing the issues related to transitioning mindsets, attitudes, methods, services, norms, partnerships and more. We have led collaborations between multinational organisations, to identify and accelerate cross-industry solutions. Through enabling space for trust to form, challenges to be understood and collective solutions to be scaled, we begin to unravel the map to unlocking a brighter future.
The deeper we dive into the complexity of our collective challenges, the more steadfast we become in our direction. We are in the business of hope over optimism.
“Hope is not optimism, which expects things to turn out well, but something rooted in the conviction that there is good worth working for.”
To manifest that hope into reality we are continuously collaborating with our research friends and partners Åsa Löfgren and Sverker Jagers, who have been integral to the last 12 months’ progress. Together, we are working relentlessly to systemise our approach to transition with a science-backed and experience-driven methodology, which will become a crucial tool going forward.
Over the next 12 months we will continue to build our vehicle and community to enable climate impact, starting with Tomorrow Club #6. We have hope, we can’t wait to show you what we’ve been up to and introduce you to our growing dream team. Sign up to the newsletter so you don’t miss out.
Until then, stay safe and stay curious.
Staffan & Joe
